The Song of Everlasting Sorrow, Xi'an's iconic cultural and tourism performance, has launched a month-long public welfare campaign in June to make Tang (618-907) culture more accessible and boost tourism consumption.

A scene from The Song of Everlasting Sorrow. [Photo/Xi'an Release]

Ticket discounts will be offered for the first four shows each day in June, and children under 1.3 meters in height will enjoy free admission.

The show is also offering audience members the chance to win free admission to the performance with a poetry challenge, held before the show starts.

Performers interact with an audience member. [Photo/Xi'an Release]

The Song of Everlasting Sorrow has been committed to the integrated development of culture and tourism for years. This public welfare campaign combines preferential policies, cultural experiences, and consumption incentives, making services more accessible and injecting strong momentum into the city's tourism market.